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Category Insights Manager

As a key member of the Sales and Category Management team, this position provides the customer and marketing teams with key strategic insights, solutions and analytics required to execute sound category management. This individual provides insightful and prescriptive analysis of available resources including Nielsen syndicated data, internal Sargento data, category and shopper insights and industry studies. The Strategic Channels team comprises the Club, Small Format, E-Commerce and International sales channels for Sargento. This position reports to the Sr. Director of Sales -- Strategic Channel.

 

Responsible for analyzing customer-specific information, including Retail Link, Nielsen and IRI syndicated data, internal Sargento data, and shopper loyalty data to measure category and brand effectiveness and subsequently provide recommendations to profitably grow revenue and the category.

 

Works closely with the Strategic Channels team by providing analytical support:

 

Provides appropriate recommendations for future data resource needs

On-going category and competitive trend tracking and evaluation

Customer business planning

Category reviews

Assortment optimization

Evaluate category pricing and promotion effectiveness

New distribution and space management initiatives

Monitor competitive activity

Special projects and information requests as they arise

 

Facilitates efforts to optimize sales agency resources and efforts by clearly defining roles, responsibilities, and expectations for analytical support and services.

 

Develop strategic partnerships to influence category management with the customer.

 

This job has no supervisory responsibilities.

 

 

Equal Opportunity Employer


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